INTRODUCTION
Smooth and well-run events enhance the reputation and prestige of any institution, organization, or business. A training program on event management and protocol gives participants a thorough understanding of all the fundamentals of event management and protocol, enabling them to successfully plan their own events or more closely supervise outside contractors that handle event planning on their behalf. The training aims to ensure that employees in businesses and institutions can maintain strict budgetary and schedule controls over events while assuring greater financial value and effect from events.
COURSE OBJECTIVES
After completing the course, participants will be able to:
- Schedule and plan an event successfully;
- Troubleshoot event plans to find potential issues before they arise;
- Adopt the necessary protocols.
- Understanding event budgeting and expense management;
- Identifying suitable event marketing channels for planned events;
- Understanding event safety procedures and laws;
- Ensuring the implementation of efficient communication strategies in events.
- Recognize the demands for post-event management
DURATION
10 Days
WHO SHOULD ATTEND
This training is important for event managers and anybody else in charge of organizing events for their company, as well as for staff members in charge of overseeing or directing events and those in charge of strategically incorporating events into the company's public relations plan.
COURSE CONTENT
Module 1: Events Management Foundation
- Reasons for event proposal
- Importance of the event
- Format of the event
- Timeline of the event
- Event location
- Different responsibilities
- Resources requirements for event success
- Acquisition of the resources
- Benefits of the event to the organization
- Likely Barriers the event
- Overcoming the barriers
- Contingency Plans Needed in the event
Module 2: Planning Process
- Event planning
- Event purpose and concept
- Development of an event management plan
- Research
- Community and public consultation in event planning
- Organizing group/planning committee
- Event Timing
- Day Before Event
- Event Day
Module 3: Events Costs Management
- Basics of an Event Budget
- Responsibilities in the design of Budget?
- The Budgeting Process
- Income
- Sponsorship
- Grant funding sources
- Raffles and fundraising
- Expenses
- Cash handling
Module 4: Events Logistics Management
- Venue Selection
- Site plan
- Temporary structures
- Waste management
- Disability access
- Entry and exit details
- Waste Disposal
- Public liability
- Health and safety permits
- Security Checklist
- First aid and emergency medical supplies
- Emergency procedures
Module 5: Marketing of an event
- Event marketing plan
- Event marketing media
o Banner
o Direct mail
o Noticeboards o Media
o Online tourism and event websites
o Online news calendars
o Signage
- Professional photography and video recording
- Notifying residents
Module 6: Event safety and regulations
- Public liability insurance
- Risk and opportunity management plans
- Emergency management plan
- Contingency plan
- permits and local laws
- Traffic management
- Noise levels
- Security
- Catering
- Fire management
- Gas cylinder safety
- Contracts
- Postponing or cancelling the event
Module 7: Human resources planning for the Event
- Staffing
- Recruiting volunteers
- OH and S
- First aid
- OH and S walk-through
- Team briefing (prior to event)
Module 8: Program
- Program schedule/run sheet
- Audiovisual
Module 9: The Effective Communication in an Event
- Importance of good communication important
- Barriers to effective communication
- Structuring communication
- Verbal and Non-Verbal Communication
- Business Communication
- Managing people
- Negotiating
- Socializing
- Giving presentations
Module 10: Public Relations
- Role that Public Relation
- Effective Public Relation
- Role of Public Relation in events management
- The importance of corporate image and role of PR plays in the makeup of good corporate image
Module 11: Introduction and Fundamentals of Protocol
- What Is Protocol
- How Different is Protocol from Etiquette and Diplomacy
- Where did it Originate from
- Application of protocol in events
Module 12: Protocol in practice
- How to Address Various Office Bearers in Speech,
- In Letter Writing and when with Spouses
- Reception of VIPs
- How to Introduce People
- Acceptable Conduct when Facilitating Introductions
- Dressing for the Occasion
- Cultural etiquette
Module 13: Practical Sitting Arrangements
- Sitting Plan (U-shape; pod; circle; conference etc)
- The Main Table
- Placing the Host and the Guest of Honour
- Table Plans for Different Occasions
- Social luncheon or dinner
- Place Cards
Module 14: International Cultural Etiquette
- Meeting and Greeting
- Names and Titles
- Body Language
- Corporate Culture
- Dining and Entertainment
- Dressing
- Presentation and Receive of Gifts
Module 15: Post-event management
- Evaluation
- Debriefing
- Showing appreciation
GENERAL NOTES
- Our seasoned instructors, who have years of experience as seasoned professionals in their respective fields of work, will be teaching this course. A combination of practical exercises, theory, group projects, and case studies are used to teach the course.
- The participants receive training manuals and supplementary reading materials.
- Participants who complete this course successfully will receive a certificate.
- We can also create a course specifically for your organization to match your needs. To learn more, get in touch with us at training@dealsontrainers.org.
- The training will take place at DEALSON TRAINERS IN NAIROBI, KENYA in Nairobi, Kenya.
- The training fee includes lunch, course materials, and lodging for the training session. Upon request, we may arrange for our participants' lodging and transportation to the airport.
- Payment must be made to our bank account before the training begins, and documentation of payment should be emailed to training@dealsontrainers.org