INTRODUCTION

This yearly training session has been made available by Data-Afrique to help communication professionals refine their abilities and discover fresh approaches to using communications more successfully while networking with other local and global communicators. Participants learn to strengthen their organizations' capacity to use communications to achieve their social change goals in addition to developing their strategic communication skills..
Participants learn a variety of communication building blocks, from strategy and tactics to assessment and fundraising, while working with leading professionals in the area. Along with these practical skills, participants also learn storytelling, media interviews, presentation delivery, and social media techniques. The practitioners can network, investigate new media, and share insights into what is effective. Internationally diverse facilitators and practitioners enhance the program.

Special themes will be covered annually to enhance participant work.

For instance, developing media, the effectiveness of social media for campaigns, fundraising, the impact of storytelling, and advocacy strategies

COURSE OBJECTIVES

At the end of this course the participants will be able to:

• Participants gain management and leadership skills for communication units or departments;
• Retain your strategic position inside the company by coordinating your communications with its overarching aims and objectives;
• Develop, implement, and assess a thorough communications strategy.
• Decide whether to advocate for policy change or a change in behavior. Community mobilization, fundraising, media advocacy, behavior change communication (BCC), and information education and communication (IEC) campaigns are a few examples of possible strategies. the improvement of internal communication;
• Refine their organizational branding;
• Integrate results-based management into the communication plan.
• Obtain internal "buy-in" from the board, improve internal communications among employees, volunteers, and other important stakeholders, and make sure that the organization's essential themes are continuously reinforced;
• Utilize social media, internet marketing, and digital technology to raise awareness, create communities, and connect with volunteers, supporters, and advocates.
• Create a crisis management plan to cope with the situation.

DURATION

5 days

WHO SHOULD ATTEND

Executives and managers in charge of communication and public relations (as well as others) from the following organizations: the government, non-profit organizations (NGOs), civil society organizations (CSO), training institutions, research institutions, faith-based organizations, private organizations, and donor organizations, among others.

COURSE CONTENT

Frameworks and blueprints for communication strategy

This module covers how to design and develop a PR strategy using systematic processes.

• Communication strategy best practice and success factors
• Making strategy clear, simple and practical
• Step-by-step processes for creating a communication strategy
• Practical workshop

Evidence-based communication strategy

This module covers how to use objective research techniques to create a properly targeted communication strategy.

• Qualitative communication research: interviews, focus groups, observation
• Analyzing and assimilating stakeholder research
• Quantitative communication research: content analysis, surveys, polling
• Setting evidence-based communication goals and key performance indicators (KPIs)
• Case study examples

Defining strategic goals and objectives

This module covers specialized techniques for developing complex PR strategies.

• Integrating communication strategy with organizational strategy
• Aligning communication goals with business goals
• Evaluating which issues communication should target
• Defining values, personality and voice for strategic communication

Securing management support for communication strategies

This module covers how to get buy-in from the top for ambitious PR strategies.

• Working with management to empower the communications function
• Communication and the Board: managing a charged relationship
• Presenting communication in the language of management
• Working with other departments and securing their support

GENERAL NOTES

• Our seasoned instructors, who have years of experience as seasoned professionals in their respective fields of work, will be teaching this course. A combination of practical exercises, theory, group projects, and case studies are used to teach the course.
• The participants receive training manuals and supplementary reading materials.
• Participants who complete this course successfully will receive a certificate.
• We can also create a course specifically for your organization to match your needs. To learn more, get in touch with us at training@dealsontrainers.org.
• The training will take place at DEALSON TRAINERS IN NAIROBI, KENYA in Nairobi, Kenya.
• The training fee includes lunch, course materials, and lodging for the training session. Upon request, we may arrange for our participants' lodging and transportation to the airport.
• Payment must be made to our bank account before the training begins, and documentation of payment should be emailed to training@dealsontrainers.org